S3 E5 Michael Michalsky (Part 1): London, Adidas & MCM – How the Y-3 label was almost cancelled.

Good morning, Germany,

Today’s guest: Michael Michalsky – designer, brand builder and one of the most influential figures in German fashion.

We’re going right back to the beginning: London, his early lessons – and then his years at Adidas, where he experienced and helped shape global brand management from the inside.

We’ll be discussing

– how creativity and business really come together

– the decisions behind major brands

– and why projects like Y-3 unfolded quite differently internally than people think today

Also: his time at MCM

– how to further develop a brand with strong codes, scale it globally and keep it relevant in the process.

An episode about responsibility, timing and the reality behind big names.

Enjoy this episode.