S3 E3 Christian Villwock (CEO of Anita Hass & LADNERI): Inside the Fashion Business – Brands, Retail and Growth

We talk to Christian Villwock about what often remains hidden in the fashion industry: real business.

Together with Anita Hass, he has demonstrated that strong brands are not built on noise, but on clarity – in aesthetics, attitude and decision-making. That a brand is not a campaign, but a structure. And that growth only works when the brand, product and community build logically upon one another.

We discuss: - how fashion brands really come into being today - what distinguishes good retail from interchangeable retail - how to build (and maintain) relevance - why many brands fail because of their own positioning - and what really matters for long-term success

An episode about strategy, taste and the reality behind the industry.

Enjoy the listen! Vali & Marco