S2 E9 Laurenz Matteo (Loews): Inside Public Relations – Understanding luxury PR in Germany

Laurenz Matteo is a PR coordinator who took his first steps at the Munich-based agency LOEWS. In this episode, he tells us about his journey into the luxury industry – from internships, fashion weeks and emotional moments to the responsibilities he bears today. We talk about the reality of luxury PR: reporting, strategies, events, storytelling, influencer marketing and the delicate balance between business and creativity.

We also discuss personal values: what does sensitivity mean in the workplace? How do you remain authentic despite the international nature of the job and the level of responsibility? And why is it so important in PR to be loud at some moments and quiet at others? Laurenz offers honest insights into a business that often appears glamorous – but in reality requires a great deal of discipline, sensitivity and passion for brands.

Enjoy this episode Zwischen Croissant & Couture.