S2 E5 Charlotte Kraska by Anita Hass: Her path into fashion & how a store became a lovebrand

Fashion Director Charlotte Kraska is our guest – and we talk about her very personal journey into fashion, from her first steps at AMD Hamburg to stops in New York and Paris to her role at Anita Hass. Together with Christian Villwock, she has developed the Hamburg store into a true love brand – with a keen sense for trends, consistency in luxury and an unmistakable brand heart.

Charlotte tells us what good buying really means, how to build desirability, what role drops and collaborations play for Anita Hass – and why trust and community are more important today than ever. We also talk about her learnings, favourite labels and her view of the future of retail.

As always, we finish with our tops and flops of the week – this time with the billion-dollar valuation of Hailey Bieber's ‘Rhode’ and the question of what this means for the future of celebrity brands.

A big thank you to Charlotte for the exciting insights – and to the Anita Hass team for allowing us to record in your beautiful premises.

Enjoy listening to Zwischen Croissant & Couture!