S2 E13 Marketing Masterclass: Gold Rush – Why brands go completely crazy in winter

It glitters, it flashes, it smells like money – welcome to Q4, the Super Bowl of the luxury industry. In this episode, Marco & Vali dive into the golden madness of the holiday season: Why do brands invest months in campaigns that only run for a few weeks? And how does a true 360° strategy work – from fragrance launches to shop windows that enchant entire cities?

Between big bang moments, pop-up palaces and golden gift pouches, one thing becomes clear: winter reveals who really has star power.

Our conclusion: emotion sells – discounts bore.

And of course: the tops and flops of the week – this time featuring Glenn Martens x H&M.

Enjoy this episode „Zwischen Croissant & Couture“.