Back to Milan ? Is Daniel Lee leaving Burberry and heading to Jil Sander?

The fashion world is buzzing with rumors: Daniel Lee, the creative mind behind Burberry, might be heading to Jil Sander.

These speculations have been gaining momentum in recent days, particularly following reports from Italian and international fashion circles.

Lee's previous time at Bottega Veneta was defined by iconic designs. He transformed the classic intrecciato leather, often used in muted tones, into a modern statement with bold colors. Additionally, he elevated the Jodie Bag into an unmistakable It-piece.

While Lee was credited with Bottega Veneta’s highly successful revamp, he has faced challenges at Burberry. His work there is characterized by an attempt to merge British craftsmanship with an avant-garde approach. However, significant success has so far remained elusive as the brand continues to face strategic difficulties.

The OTB Group, Jil Sander’s parent company, is reportedly searching for a new creative director for several of its brands.

Currently, Jil Sander is led by the creative duo Luke and Lucie Meier. Their minimalist yet deeply innovative style has defined the brand since 2017, but a change seems to be on the horizon.

Daniel Lee's design aesthetic could be a perfect fit for Jil Sander's clean, purist DNA. This potential pairing could signal a fresh start for the brand and sharpen its global profile.

The rumors, however, raise questions: What would Lee's departure mean for Burberry? The brand is currently undergoing a transformation, and an abrupt change could either stall progress or provide the necessary push for a shift. On the other hand, Jil Sander could benefit from a fresh perspective and enter a new chapter.

Whether these rumors are true remains to be seen. Neither Burberry nor Jil Sander have publicly commented on the matter. One thing is certain: The decisions made in the coming weeks could be pivotal for the future of these two iconic brands.